In Loving Memory of Alfred Chang
Dahlonega, Georgia
Beloved Leader, Neighbor, and Friend
It is with profound sorrow and deep respect that we announce the passing of Alfred Chang, a cherished member of the Dahlonega community and a man whose life was defined by vision, compassion, and unwavering integrity. Alfred departed this world leaving behind not just professional achievements, but a lasting impression on the hearts and lives of those who knew him.
Best known to many as the former CEO of PacSun, Alfred was a leader whose influence extended far beyond boardrooms and business strategy. He was a trailblazer in the retail and fashion industry, known for his thoughtful leadership, keen insights, and ability to inspire those around him. Under his guidance, PacSun flourished, becoming a brand synonymous with youth culture and forward-thinking creativity. But for Alfred, success was never solely measured in profits or public accolades—it was found in the people he mentored, the lives he touched, and the communities he uplifted.
After his time at the helm of a major corporation, Alfred chose the quiet beauty of Dahlonega, Georgia, as home—a place where he could continue doing what he loved most: connecting with others. Here, he wasn’t known for titles or status. He was known as a thoughtful neighbor, a loyal friend, and a generous soul who showed up when it mattered most. Whether sharing a conversation over coffee, offering support during a difficult time, or simply being present in the lives of those around him, Alfred embodied humility and humanity in everything he did.
Alfred’s life was a perfect balance of excellence and empathy. He demonstrated that true leadership is not about standing above others, but about lifting others up. His ability to lead with both strength and softness, to listen as much as he spoke, and to act with fairness and heart, earned him the respect and admiration of all who had the privilege of knowing him.
In both personal and professional circles, Alfred was known as a man of principle—someone whose word meant something, whose advice was sought after, and whose kindness was always genuine. He had the rare ability to make people feel seen and valued, and in doing so, created a legacy far greater than any corporate title could define.
As we reflect on Alfred’s life, we remember a man who did not separate success from service. He lived with purpose, carried himself with grace, and made those around him better simply by being who he was. His impact will be felt for generations to come—through the companies he helped build, the relationships he nurtured, and the quiet, consistent kindness he brought into the world every day.
Alfred Chang’s absence leaves a space that cannot be filled, but his spirit endures in every life he touched. His memory is a reminder that greatness lies not just in what we accomplish, but in how we live—with love, with honesty, and with a heart always open to others.
To his family, friends, former colleagues, and the community of Dahlonega—our deepest condolences. May you find comfort in the memories you shared and strength in the legacy he leaves behind. And may we all strive to honor his life by carrying forward the same integrity, kindness, and strength that Alfred demonstrated so naturally.
Rest in peace, Alfred. You will be deeply missed, profoundly remembered, and forever loved.
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